IEEE - "Advancing Technology for Humanity"
IEEE INTRODUCES TAGLINE - ADVANCING TECHNOLOGY FOR HUMANITY: IEEE has unveiled its tagline: Advancing Technology for Humanity. The tagline showcases the organization's basic tenet that IEEE and its members across the engineering, computing and technology community worldwide advance innovation and technological excellence for humankind.
The tagline, which should only be utilized in a visual treatment with the IEEE Master Brand, was introduced through a fast-moving video <http://www.ieee.org/portal/ieeetv/viewer.html?progId=121511> illustrating how innovations by IEEE members positively impact the world. The tagline and accompanying video reflect IEEE's strategic vision and values.
The tagline was selected after extensive research across four major global target audiences: pre-university students, university students, professionals and members. It was part of the IEEE Public Visibility initiative, established in 2008 by the IEEE Board of Directors to increase the visibility of IEEE, its members and the profession.
The tagline is being rolled out to more than 395,000 IEEE members and staff across the globe. It also will be integrated into the upcoming launch of the redesigned IEEE main site and other corporate applications. Find out more at <www.ieee.org/tagline> or read the full press release at <http://www.ieee.org/web/aboutus/news/2010/10feb.html>.

